SSG-NOW is an industry analyst firm that offers written publications and analysis for IT users, business and technology leaders and venture capitalists. Information from SSG-NOW provides an overview of a technology market, opinion and commentary of the market, vendors that provide products and services in the market and predictions about future trends.

SSG-NOW, founded in 2007 by well-known storage observer Deni Connor, is about delivering market and industry opinion in a straightforward, simple and easy to understand manner that end-users can immediately understand. SSG-NOW focuses on realistic storage  and systems solutions for today’s data centers. SSG-NOW arms clients with timely and correctly analyzed information on today’s storage technologies so they can make informed decisions. Each client of SSG-NOW is guaranteed an informed, independent and objective opinion of their products and technology.

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Our Clients

  • acronis
  • actifio
  • Avere
  • Axcient
  • Barracuda
  • Brocade
  • Caringo
  • Cleversafe
  • Cloudian
  • CommVault
  • DataDirect
  • Dell
  • GridStore
  • HP
  • IBM
  • Intel
  • Kaminario
  • Metalogix
  • Nimble
  • Oracle
  • Pivot3
  • PMC-Sierra
  • SanDisk
  • Scality
  • Simplivity
  • Storagecraft
  • Syncsort
  • Tegile
  • Unitrends
  • Veeam
  • Western

"Staying ahead in the fast-paced storage and systems business requires access to straightforward, unbiased, in-depth information -- fast. SSG-NOW offers these resources and more. SSG-NOW provides accurate, comprehensive intelligence based on vendor- and user-supplied data. It’s concise, well written Snapshot and Delta Reports are a must for vendors that need to communicate their message with clarity, insight and perspective."

Judy Smith,
President, JPR Communications

"I highly recommend SSG-NOW for hard-hitting research reports that are an ideal complement to an aggressive go-to-market campaign. Deni Connor has an extensive global network of contacts and decades of industry-specific experience that provides SSG-NOW with excellent insights on storage, systems and IT industry trends and competitive business and technology dynamics."

Steve Zivanic,
Vice President of Marketing, Oracle