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"Staying ahead in the fast-paced storage and systems business requires access to straightforward, unbiased, in-depth information -- fast. SSG-NOW offers these resources and more. The SSG-NOW web site. SSG-NOW e-news, and market reports cover the hot topics and technologies in storage and systems now. SSG-NOW provides accurate, comprehensive intelligence based on vendor- and user-supplied data. It’s concise, well written Snapshot and Delta Reports are a must for vendors that need to communicate their message with clarity, insight and perspective. SSG-NOW was founded by Deni Connor, a well respected analyst and journalist, who works with a team of seasoned experts to provide the industry with a much-needed service."

Judy Smith,
President, JPR Communications

"I highly recommend SSG-NOW for hard-hitting research reports that are an ideal complement to an aggressive go-to-market campaign. Deni Connor has an extensive global network of contacts and decades of industry-specific experience that provides SSG-NOW with excellent insights on storage, systems and IT industry trends and competitive business and technology dynamics."

Steve Zivanic,
Vice President of marketing, Oracle

8815 Mountain Path Circle

Austin, TX 78759



Who We Are

Deni Connor
Founding Analyst

Deni Connor founded SSG-NOW in 2007. She is a well-known storage expert, who was previously a reporter for IDG’s Network World. In addition, she worked in marketing and editorial positions for Novell, IBM, Control Data, Radix International, Thomas-Conrad and LAN Times and Networking Solutions magazine. She has written for InformationWeek, Network World, Data Communications, Byte, Datamation, the Computer Shoppper and Storage Magazine.She has also written four books on computer networking and data communications. Deni holds a B.A. degree in Fine Arts and Biology from the University of Northern Colorado.

Coverage areas: data protection, deduplication, disaster recovery, business continuity, cloud, online file sharing and collaboration, software-defined data center, storage management, storage infrastructure and storage virtualization

Earl Follis - Headshot

Earl Follis
Senior Analyst

Earl Follis is a long-time IT professional who has worked as a technical trainer, a technical evangelist, a network administrator, and in other IT positions for a variety of companies that include IBM Tivoli, Nimsoft (acquired by CA), Northrop Grumman Information Systems, Thomas-Conrad (acquired by Compaq) and Dell. He’s also the co-author of numerous books, including …For Dummies titles on Windows Server and NetWare, and written for many print and Web publications. His primary areas of technical interest include networking, operating systems, cloud computing and unified monitoring.

Coverage areas: Cloud Backup and Data Protection and Recovery, RaaS, ITaas and SaaS, Network Infrastructure, Network Protocols – VLAN, VPN, LAN/WAN, Ops Management and Performance Management, SMB IT, Software Defined Data Center, Hyper-Converged and Integrated Infrastructure Systems, Network and Cloud Management and Monitoring, and WAN Optimization and Acceleration

SSG-NOW Labs Validation – Systems, Network and Cloud Management and Monitoring, Software Defined Networking


Claude Bouffard Photo

Claude Bouffard
Director – SSG-NOW Labs and Senior Analyst


Claude Bouffard has been in the IT Industry for more than 30 years. His background ranges from industry storage analyst to storage system design and development to qualification/validation. In his most recent position Claude provided vendor-independent data center consulting and managed services, guiding customers through the complexities of cloud, virtualization, storage, security and data protection workspace. He also performed independent hands-on validation and analysis of emerging storage hardware and software products for Enterprise Strategy Group’s – ESG Lab and provided coverage of storage systems as an analyst.

Coverage areas: Backup Applications, Archiving, Disaster Recovery and Recovery Technologies, Backup to-Disk Appliances with Deduplication, Storage Infrastructure and Storage Virtualization along with Storage  Management, Storage Protocols – TCP/IP, SCSI, FC, iSCSI, FCoE, NFS, CIFS, VSAN/VLAN, PCIe, SATA and NDMP

SSG-NOW Labs Validation – Storage Systems and Backup Application, Virtualization, B2D, Performance and Interoperability Testing



Phylis Bockelman

Client Relations

Phylis Bockelman joined SSG-NOW from stints in administration and human resources at Houston Instruments and Thomas-Conrad. She attended the University of Missouri – Kansas City.


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